“The first use of a printed menu is credited to Delmonico's in New York City in 1834 and featured such delicacies of the day
as pig's heads and stewed liver”.

Eye Gaze Diagram

These gaze motion diagrams are the three most
common menu formats.

Once a restaurant has identified its most profitable menu items, placing them strategically according to the diagram
will call more attention to them.

Place the most profitable items in the PRIME SPOTS,
the path our eyes travel when we read a menu.

Then, fill in the remaining area with the other items.

"The Technique to Spot an Item is to BOX IT!"


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